Why create content?
Whether searching for answers, information, or entertainment you are wading through content. Articles, video tutorials, and news stories are examples of content that inform, entertain, guide decisions, and more. Content can help you attract and engage prospective and ongoing customers thereby generating revenue for your company.
What is Content Creation?
Generating materials that appeal to your ideal customer is Content creation. This is written or visual content that targets your customers' demographics, behavior patterns, motivations, and goals. Content is created that reflects those qualities and then makes that information available as a blog, video, article, info-graphic. Content creation is the ultimate inbound marketing practice. Creating content provides free and useful information, attracting potential customers, and retaining existing customers through quality engagement.
- Content marketing brings in three times as many leads as traditional marketing and costs 62% less.
- Small businesses that use content marketing get 126% more leads than those who do not.
- 61% of online purchases are the direct result of a customer reading a blog.
- Companies that publish 16 or more blog posts per month get 3.5 times more traffic than those who post four or fewer posts per month.