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Cookies on Tap!
Raise a Glass for Girl Scouts’
March 20, 2019
5th Annual Event Will Pair Flavorful Beers with Sweet Cookie Treats
Girl Scouts Heart of the South and Crosstown Brewing Co. are teaming up to offer Cookies On Tap – a fun event where those famous Girl Scout cookies are paired with beer to offer a palette-pleasing experience. The public is welcome to the 5th Annual Cookies On Tap, on Thursday, April 4 from 5 – 8 p.m. at Crosstown Brewing Co. 1264 Concourse Ave., Memphis, TN.
People will be given a flight of four – 4 oz Crosstown Brewing Co. beers that have been perfectly paired with a Girl Scout Cookie that brings out the flavor profile, style and taste of the cookie and beer duo.
1. Thin Mints with Boysen da Hood – Boysenberry Smoothie Sour: The rich flavored, chocolate, creamy Thin Mint will be paired with the Boysen da Hood – Boysenberry Smoothie Sour, a creamy, thick and smooth beer.
2. Samoas with Russian Imperial Stout: Samoas with their coconut, caramel and chocolate flavors will pair well with the Russian Imperial Stout’s full bodied, rich, and complex profile, flavors and aromas of dried fruit, coffee, and dark chocolate
3. Savannah Smiles with Traffic IPA: The lemony/citrus taste of the Savannah Smiles will pair well with the Traffic IPA’s citrus zest, pineapple, white grape flavor of the beer.
4. Do-Si-dos with Crosstown Brown: The peanut buttery sweet cookie will pair famously with the rich caramel and graham cracker characteristics of the Crosstown Brown.
“Crosstown Brewing Company has paired our iconic cookies perfectly with their featured beers to offer people an exciting night of sips and sweets, all while benefitting the next generation of female leaders,” said Melanie Schild, Girl Scouts Heart of the South CEO. “Fundraisers like this ensure that girls are able to learn life skills and leadership skills that will benefit them for the rest of their lives.”
Girl Scouts Heart of the South’s mission is to build girls of courage, confidence and character who make the world a better place. Girl Scouts does this by being the premier leadership organization for girls and women across the nation. The Girl Scout Cookie Program is how girls learn basic skills that they will need for life.
1. Goal setting
Whether you’re trying to sell enough cookies to make it to Girl Scout summer camp or you’re trying to top your record from last year, goal setting is a great skill to practice in your youth and carry into your professional life as an adult. Setting goals can help you accomplish feats you never thought possible – and they allow you to continually improve upon yourself.
2. Interpersonal skills
Let’s face it – everyone loves Girl Scout cookies! So chances are good you’re going to interact with customers from all walks of life during sales season. The exposure is great practice for Girl Scouts’ interpersonal skills. Comprehending both verbal and nonverbal communication is not just valuable when you’re trying to land a cookie sale — it’s an essential skill any professional needs.
3. Business ethics
Selling Girl Scout cookies is a great primer for business ethics. Girl Scouts learn right from wrong in sales and learn about hard work and honest business. They learn how to chase their goals while never compromising the core values of the Girl Scouts.
4. Strategic thinking
Frontload the cookie sales season to get an edge up on competitors? Set up shop next to a high-traffic store? These are the brilliant ideas of a strategic Girl Scout that can transform her into a critical and analytical thinker down the road.
5. Money management
Selling Girl Scout cookies is good practice for Girl Scouts to handle real money. Not only is counting change great math practice, but it also lays the foundation for accountability and responsibility. And after cookie selling season ends, troops need to make wise choices on how to use their earnings together. They may even try their hand at philanthropy if their troop decides to give back a percentage of their profits to charity.
Never underestimate the value of a persuasive person. Girl Scouts with a compelling pitch gain plenty of experience in mastering effective communication and winning over customers. A persuasive Girl Scout with a good sales pitch is a force to be reckoned with – both in her troop and as she later moves on in her career.
7. Accepting rejection
Believe it or not, there are people out there who turn down a box of Girl Scout cookies. Not every pitch lands a sale. Handling rejection is critical to anyone – and knowing how to accept that and move forward is a priceless skill not just for someone’s professional development, but for their personal arsenal for whatever life throws their way.
8. Stepping up to competitors
There’s no shortage of Girl Scouts vying for your purchase during selling season each year. Naturally, when you’re edging up against other troops, you’ve got to be able to handle the competitive climate – a skill that goes far beyond your cookie-selling days.
Selling Girl Scout cookies forms a marketing mindset in young troops. Girl Scouts are taking a product and making it appealing to the market. They’re promoting the product to each person who comes along, making them realize its importance and why they need it in their life.
Girl Scouts of today are becoming increasingly savvy in selling off those coveted boxes. Gone are the days of relying on door-to-door sales. It’s common for troops to set up shop in grocery stores, outside of restaurants, at mall kiosks and other clever locations. Some Girl Scouts package boxes together for bundle purchases to reach higher sales. Others rely on email lists or visual marketing. Selling Girl Scout cookies also teaches troops to understand the customer’s buying process.
Some Girl Scout troops find power in numbers and team up to tackle cookies sales together. Learning to cooperate with peers and find common ground in disputes while working towards a mutual goal is one of the fundamental lessons girls develop during their cookies selling days. Learning to work together as a team with other girls will help in developing a healthy working relationship and communication skills. These experiences are essential qualities every business owner must acquire in order to become a successful business leader.
There’s a reason Girl Scouts wear their uniforms when selling cookies. Each Girl Scout is a representative of the organization and carries the responsibility of upholding the brand. Selling Girl Scout cookies gives troops experience representing a company and its values to learn the importance of branding.
You can help girls learn these skills by supporting the 5th Annual Cookies On Tap is Thursday, April 4 from 5-8 p.m. at Crosstown Brewing Co. 1264 Concourse Avenue. Memphis, TN. Tickets are $20 and available online at www.girlscoutshs.org/cookiesontap or $25 at the door that evening. Tickets are limited.
Guests don’t have to be there right at 5 p.m. to participate. Participants can start the pairing when they arrive and do it at their leisure. Must be 21 years and up to enjoy the pairings. All proceeds go to Girl Scouts Heart of the South.
Throughout the nation, Girl Scouts has 112 regional councils—we’re 2.7 million girl members strong—and last year, Girl Scouts Heart of the South (GSHS) served more than 6,000 girls, with the help of nearly 2,000 volunteers, who live by the Girl Scout Promise and Law.
We serve 59 counties in north Mississippi, west Tennessee and Crittenden County, Arkansas, and maintain three camps and four regional service centers. The council’s headquarters is located in Memphis, Tennessee at 717 S. White Station Road.
In addition to supporting and providing resources for the full complement of Girl Scout experiences such as badge earning opportunities and Girl Scout Journeys, Girl Scouts Heart of the South offers year-round program activities that enhance girls’ learning and Girl Scout adventures.
Girl Scouts Heart of the South is proud to be the creators of the National Stand Beside Her Movement – a call to action for women and girls to end the comparison, competition and criticism that undermines female relationships. Together we can propel each other forward by creating an inclusive culture of support, compassion and celebration of each other’s success.
Each year during National Stand Beside Her Week (the last week in October), participating organizations encourage others to commit to supporting girls and women in their lives, their home, their office and in their community.
In addition to participating in meaningful and unique initiatives like Stand Beside Her, GSHS also offers girls of all ages the opportunity to enjoy the great outdoors through our robust camp and equestrian programs and gives girls the opportunity to explore their world through our Girl Scouts GO! yearly travel program.
Join the #FunCrew
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