Brewing local beer
high cotton brewing co. taproom
By Cayleigh Tralongo
I started working for High Cotton back in April of 2015. From the very get go being behind the bar top in the taproom felt like home. I had found High Cotton on a weekend in which I was out sampling local beers. I was extremely lucky to have walked in while one of the owners, Brice Timmons, was working at the bar. He was surprised to see a Wyoming drivers license and asked what brought me to Memphis. When I told him I had just moved here and used to work for a couple of small brew pubs back home, he grabbed a beer and gave me a tour of what was the tiny brewery we had at the time. Several beers later and a lot of chatting I was offered a job to come work as the taproom manager and it was a match made in heaven ever since. I love the fast paced busy days, but I also live for quiet ones to sit and chat with the customers that come through to try our beer. It never gets old describing our beers or talking about the process to get a beer to where it is. And I do have to brag that we have the best regulars in town.
What I absolutely love about High Cotton is the warmth and friendliness of the owners and those that I work with. The brewery keeps expanding and we get busier each day but there is one thing that never changes, the laid back feel of the place. When people walk through our doors we want them to feel like they’ve come to a place that they can relax. Our motto comes naturally to us because all of the owners are from right here in Memphis. They remember their grandfathers very casually using the phrase being high in cotton, which was a simple term for reflecting being happy and prosperous. We want to share that happiness and our prosperity with those around us. And the way we share it? By having a beer or three of course while we make new friends/fans.
We want them to enjoy the atmosphere, the smell of the cedar and fresh beer being made in the brewery. We also invite them to try any of the 10 different styles of craft beer we strive to keep on tap. There is always something new rotating in and out too! We offer flights, full pints, growlers, half pints and canned products (off premise consumption only) for our customers.
The brewing process
Cans are fairly new to us. We started selling Extra Special Bitter and Scottish Ale cans roughly 2 years ago. In November of 2017 we expanded and added in the IPA can to our lineup. As of May this year we introduced our 4th can, the Mexican Lager. Canning has been a lot of fun for us as it allows us to share our product to such a widespread market. We’re often asked why we chose cans over bottles and the answer is pretty simple but not a singular one. We chose cans because they protect the quality of the beer better. They hold their carbonation, they keep light out, which can damage the beer, and of course the recycling factor. They are also perfect to take out on the river, hiking, camping, pool, etc.
Merchandise, Kegs, and Gift Certificates!
All of our merchandise is currently sold only in the taproom. We offer anywhere from glasses and growlers to hats, stickers, iron on patches and T-Shirts. We are constantly adding new items to our line up so we encourage everyone to stop by frequently to see what else we have available.
We do offer keg sales to the public. We recommend calling at least a week in advance to reserve the keg, equipment (if needed) and talk about how much they need for that. They can call the taproom 901-543-4444 or email firstname.lastname@example.org to reserve kegs.
Gift Certificates – We now offer gift cards and they can be purchased by going to this website link: https://swipeit.com/product/1390/high-cotton-brewing
We hold all types of events from community based to private based. We are big supporters of our neighborhood and trying to help out the mission of the Edge District and the MMDC (Memphis Medical District Collaborative).
Some of our favorite events we’ve put on have involved dogs. We’ve worked with many rescues from Streetdog Foundation to Memphis Pets Alive! to help raise awareness for their organizations and to help with fundraising efforts to care for all the animals they bring in and try to rehabilitate and re-home.
Once a month we host Bendy Brewski Yoga at the brewery. It is an all levels yoga for an hour and they have a pint afterwords. They practice in our middle space right next to the brewery.
Trivia is held every Friday at 7 pm. Its free and open to all ages. More info mentioned below.
We’ve hosted anything from fundraisers, silent auctions, and art shows. Its a very versatile space.
We host all types of private events and have a couple of spaces that can be used for that. Each party is unique so we recommend starting out by contacting our events folks to talk about the direction of the party, whether it be rehearsal dinner, retirement, work function etc,. Their contact info is email@example.com
We love doing events outside of the taproom too! We’ve done beer tastings, server training, beer festivals and so much more. Setting up an offsite event is simple and to do that they can contact us at firstname.lastname@example.org or call 901-896-9977.
One of the coolest things that happened while I was still working the taproom was having Norman Reedus and Diane Kruger roll into the brewery one Friday. They were passing through town on one of Norman’s motorcycles and they stopped at our brewery to have a beer before they went to their hotel. They were doing a cross country trip and wanted to stop by Graceland before they continued on to Georgia. They had just finished up doing some sort of shoot for Netflix. Nicest, most down to earth people ever.
Tuesday 4-9pm we do Service Industry Nights and offer a $1 off on all pints for anyone who works in the service industry like us
Wednesday 4-9pm is neighborhood night. We do $3 pints of ESB, Scottish Ale, IPA for everyone coming to visit us in the Edge District
Thursday 4-9 pm we do Medical District Night. We offer $1 off to Medical district students and Med Faculty all night long
Friday during our hours we do Happy Hour from 5-7 which features a $1 off pints, and then at 7 pm we do FREE Trivia. 1st prize wins $40 in High Cotton Cash, $25 for second place and $15 for third. It is open to all ages.
Brewery Tours – We offer brewery tours every Saturday at 3 pm. It is $12 to hop on the tour with our Assistant Brewer. Guests leave with a logo pint glass and they will have spent about 45 minutes with the brewer learning about our process and sampling at least 4 beers.
Hart of the City
Thanks to the efforts of Doug Gillon, Creator, Executive Producer and Host of Tuesday Show Comedy, we were able to play host to Comedy Central’s Hart of the City. He helped bring local comedy to the brewery with bi-monthly comedy shows with a mixture of traveling comedians and local talent. Through his connections he got us a chance to film 20 local comedians for an audition. After a site audition and look through we beat out Nashville to film the show. They filmed a Memphis episode featuring four local comics at our location on July 15th, 2017 which aired in December of 2017. It was an insane 24 hours of closing the taproom, working with a energetic producers and watching small skits put together with Kevin Hart himself.
Things to note is that we are kid friendly, non smoking indoors, and we allow dogs inside as long as they are ok with high volume social situations and remain on their leashes at all times.
Tuesday-Friday 4-9 pm
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